Pavithra jewellery is established in 1965 renowned for their custom-made jewellery, with a focus on various designs for traditional wears wedding collections complimentary light weight items for young, and fashion loving people. Pavithra jewellery has branches in Payyanur and Taliparamba . This premier jewellery is managed by O.K Gopalan the founder is still in very active with the jewellery and with staffs, who is a designer himself.

With an innate understanding of the value of practical design, Pavithra Jewellery was the first to launch a rare traditional jewellery collection in addition to jewellery for working women.